Saint Francis Seraph Ministries' New Brandmark and Website
The Franciscan Friars have been serving the homeless and impoverished in our community for more than 175 years, and St. Francis Seraph Ministries (SFSM) continues that legacy to nourish and nurture those in need. Through a lens of racial equity and justice, SFSM inspires change and innovation to provide life’s most basic needs and fill the gaps in local safety net services.
Saint Francis Seraph Ministries’ history of nearly two centuries of caring for the community’s most marginalized, while advancing racial equity and justice are captured in the nonprofit’s new brandmark, an original work of art created by Fr. John Quigley OFM.
Fr. Quigley, a Franciscan friar and priest, is an accomplished artist with a studio in Cincinnati, Ohio. Based on his personal experience of service, he drew the graphic to embody nourishment provided by the Franciscan Friars throughout history – in the early days of the soup kitchen as well as today’s dining room and mobile meals.
CLICK HERE to visit our new website. To donate, please visit us online.
The new SFSM logo inspires individual connection, community outreach and partnership. The updated branding intentionally incorporates a modern, clean design along with the staff and volunteer tradition of person-to-person compassion, caring and empathy. The new tagline pulls it all together: Caring for Community | Advancing Change.
“The image speaks to sharing hospitality and nourishment. This concept is central to all three Abrahamic faiths – Judaism, Christianity and Islam – all have a faith-based obligation to feed the stranger,” said Fr. John Quigley.
In a small focus group, Lois Shegog, SFSM Sarah Center Director and #Stitched# instructor, and a couple of her #Stitched# students were asked what they saw in the new logo. Seeing a supportive community working together through the steaming bowl of food being served, they provided positive feedback during their break before lunch.
Old logo, new Concept by Fr. Quigley, and new brandmark below:
